{"id":234,"date":"2019-01-10T19:56:49","date_gmt":"2019-01-10T19:56:49","guid":{"rendered":"http:\/\/www.ahosting.net\/blog\/?p=234"},"modified":"2025-10-20T10:08:03","modified_gmt":"2025-10-20T10:08:03","slug":"why-social-media-management-is-essential-for-good-seo","status":"publish","type":"post","link":"https:\/\/www.ahosting.net\/blog\/why-social-media-management-is-essential-for-good-seo\/","title":{"rendered":"Why Social Media Management Is Essential For Good SEO"},"content":{"rendered":"

Search engine optimization has evolved. While keyword research and on-page SEO are still important in terms of how a website will rank, they\u2019re no longer the only things that matter. How people engage with, perceive, and talk about your brand is every bit as important – if not more so.<\/span><\/p>\n

Although Google tends to be fairly mysterious in the specifics of what goes on under the hood of its search engine, it <\/span>does <\/b>drop the occasional hint. <\/span>Take what Google Webmaster Trends Analyst Gary Illyes said at last year\u2019s Pubcon, for example<\/span>. \u00a0Per Illyes, online brand mentions are a part of Google\u2019s algorithms. <\/span><\/p>\n

Google has also admitted on multiple occasions in the past that <\/span>it uses social signals<\/span><\/a> as part of how it ranks websites. Moreover, an experiment carried out earlier this year by social media management organization Hootsuite <\/span>found a positive correlation between social engagement and page rank improvements<\/span><\/a>. Basically, what this all amounts to is that social media is now a cornerstone of good SEO.<\/span><\/p>\n

But how exactly can you tap into it as a ranking tool?<\/span><\/p>\n

Establish a Presence<\/span><\/h2>\n

First – and most importantly – you need to determine what social networks your target market is most active on. Those are going to be where you\u2019ll set up shop. You\u2019ll want to spend a bit of time studying and researching the following factors before you do, though.<\/span><\/p>\n