If you’re a regular YouTube user and even if you’re not, you have probably noticed the recent comments controversy. Google, in an effort to sanitize the comments that appear beneath videos and integrate YouTube with their social networking platform, implemented significant changes to the YouTube comment system. YouTube users, who rely on comments to communicate with their audiences and get feedback, were less than happy about the changes.
While YouTube comments have become infamous for their low quality and there was definitely an argument to be made for improving them, YouTube users were disgruntled about many aspects of the modifications, including being forced to use Google Plus and give up their anonymous identities, and the confusing and unpredictable comment ordering. They were particularly dissatisfied with the way YouTube now handles spam. So, while it was fair to argue that YouTube comments needed improvement, the specific implementation that Google chose has resulted in an unsatisfactory experience for video sharers and for their audiences. (more…)
Video sharing sites pose a particular set of problems for search engine optimization. Google’s crawlers can’t interpret video content and so rely on the textual content and markup that surrounds the videos to get an idea of the terms for which videos should be ranked. It’s likely that Google is going to get better at interpreting video content in the future — they’re certainly working on artificial intelligence algorithms that recognize the subject of moving images and that can pull textual transcriptions out of videos — but the technology in its current form is rudimentary, and so owners of video sharing sites should make sure to optimize the pages their videos appear on properly.