Video sharing sites pose a particular set of problems for search engine optimization. Google’s crawlers can’t interpret video content and so rely on the textual content and markup that surrounds the videos to get an idea of the terms for which videos should be ranked. It’s likely that Google is going to get better at interpreting video content in the future — they’re certainly working on artificial intelligence algorithms that recognize the subject of moving images and that can pull textual transcriptions out of videos — but the technology in its current form is rudimentary, and so owners of video sharing sites should make sure to optimize the pages their videos appear on properly.
Great Content
At the core of any SEO strategy is the creation of high-quality content that encourages viewers to post links to the site. The better the content, the more likely it is to garner the back links and social shares that will help a site to rank in the SERPs. (more…)