Any experienced website owner will be so familiar with the idea that performance and low-latency are good things that it seems almost condescending to point it out. And yet, every year millions of dollars in potential income from advertising revenue and sales are lost because solo site owners and SMEs aren’t investing sufficient time and effort to ensure that their sites are fast enough to provide a good experience for users.
Most of us are using a content management system of some sort, whether that’s WordPress, Joomla!, or Drupal, all of which need a helping hand when it comes to delivering assets as quickly as possible. That’s usually accomplished with some form of caching, but no amount of on-server caching is going to help a site overcome the laws of physics. (more…)