Content may be king, but it’s nothing if you don’t know how to promote it. Even if you write the best, most enticing and most shareable post in the world and update your blog regularly, it means nothing if people aren’t aware it exists. In order to truly drive traffic to your blog, you need exposure. Obtaining it is a dual process of promotion and optimization.
We’ll start with the latter. The best advice I can give you here is to install a plugin like All-In-One SEO. Although it won’t do all the work for you, it’ll greatly simplify the optimization process, and make it considerably easier for you to deal with Meta tags and title optimization. Scheduling is one thing you’re going to have to do yourself – personally, I’d recommend that you update your blog in the morning, as t traffic is usually highest around 11 AM. You’ll also need to figure out your focus keyword (think of this as the primary topic of your post). More than just site and keyword optimization, however, you should also practice topic optimization. (more…)