Archive for December 16, 2013

Take Control of Video Comments

If you’re a regular YouTube user and even if you’re not, you have probably noticed the recent comments controversy. Google, in an effort to sanitize the comments that appear beneath videos and integrate YouTube with their social networking platform, implemented significant changes to the YouTube comment system. YouTube users, who rely on comments to communicate with their audiences and get feedback, were less than happy about the changes.

While YouTube comments have become infamous for their low quality and there was definitely an argument to be made for improving them, YouTube users were disgruntled about many aspects of the modifications, including being forced to use Google Plus and give up their anonymous identities,  and the confusing and unpredictable comment ordering. They were particularly dissatisfied with the way YouTube now handles spam. So, while it was fair to argue that YouTube comments needed improvement, the specific implementation that Google chose has resulted in an unsatisfactory experience for video sharers and for their audiences. Read more